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Introduction During a recent market visit to tier 2 towns near Delhi, we engaged with several dealers and distributors specializing in hardware, sanitaryware, and marbles. As a manufacturer, interacting with these customer-facing businesses offered valuable insights and learning opportunities. These visits not only allowed us to understand the perspectives of dealers and shop owners but also provided a chance to converse with customers and observe their purchasing behavior. H

Analysing the designs of the bath fitting industry, particularly in faucets and taps, one will usually notice the similarity between the...